Effects supplier Fresnels Inc has launched a new division to provide brand enhancement technologies and technical support to the global retail-packaging sector. Launched at PCD Paris 2019, Fresnels Innovations Inc. will help packagers and converters as the company’s optical enhancement products continue to become increasingly available to international markets.
The new division is based at Fresnels’s headquarters in Shenzen and has been created to reflect the growing impact of the company’s products, specifically as it looks to introduce added value technologies to lift retail-packaging applications to new levels.
The move will focus on providing products that lead to packaging efficiency, value improvement and product enhancement. In particular, innovation that facilitates the ability to apply new eye-catching colour shifting effects to luxury packaging through the use of stamping foils and plastic-free transfer films instead of inks and laminates.
