Benefits of G7 Certification for Brand Owners

DeLine Box & Display of Denver, CO has confirmed that they have received notification from Idealliance that their G7 Master Qualification has been approved and they are now G7 certified for their Barberan digital printing business.

"In many ways color and brand go hand-in-hand," says Jeff Putt, General Manager. "Color is a very important part of why consumers love or ignore a brand. Color can imply value and quality, with certain colors conveying particular attributes about a brand. We all make choices about what colors say about us when we walk into our closet to choose what we are going to wear each day. Color is often a key part of a brand’s trademark or logotype, therefore color consistency across all media platforms is vital to maintain a brand’s integrity. The G7 Method is a printing procedure used for visually accurate color reproduction across multiple printing processes. G7 stands for grayscale plus seven colors: cyan, magenta, yellow, black, red, green, and blue. The method is used in many applications, including offset lithography, flexography, gravure & digital printing since it uses a one-dimensional neutral print density curve to match neutral tonality between two G7 calibrated printing systems."