Folding Carton

Inspiring the Next Generation

Packaging companies across Europe are developing relationships with the next generation of shoppers thanks to the TICCIT (Trees into Cartons, Cartons into Trees) programme which aims to teach primary school aged children about the circular economy, without them realising it!

The scheme, which has already been shared with over 100,000 children in the USA through the Paperboard Packaging Council, has been brought to Europe by Pro Carton, the European Association of Carton and Cartonboard. Packaging companies are being urged to join the initiative to help youngsters understand and choose sustainable packaging.

Pupils at Lodijke Primary School in the Netherlands taking part in TICCIT


Graphic Packaging International started its European TICCIT programme last year with selected schools in Bristol, England. The partnerships were so successful that they have since rolled out the initiative across all of their European offices, including in the Netherlands and Spain. They say that taking part has the added business benefits of increasing levels of local publicity and enhancing their reputation within the community.

Any European packaging company can take part in TICCIT – with a host of resources available in five languages (English, French, German, Italian and Spanish) from Pro Carton’s website, free of charge. Tony Hitchin, General Manager of Pro Carton added, “With the likes of Greta Thunberg and the school strikes, we’ve seen how strongly young people feel about the environment. TICCIT provides a fantastic platform to reach out to young people and explain the benefits of cartonboard as a renewable, biodegradable and recyclable material. Taking part is simple. Just download our TICCIT guide, get in touch with local primary schools to arrange a date and make sure to bring enough saplings for students to plant! Every school that has been involved has given extremely positive feedback from teachers and pupils alike, so it’s an extremely effective way of giving back to your local community.”