Winners of the Recreate Packaging 2018 Design Competition

‘Fruit Glasses’ by Viktoriia Schmidt and Arthur Schmidt, Germany, has won first prize in the professional category of the Stora Enso Recreate Packaging 2018 design competition. In the student category, the winner of the first prize is ‘MonsterFruits’ by Marcus Zieboll and Tino Buschhorn of Stuttgart Media University, Germany.

Recreate Packaging 2018 focused on children’s food packaging and the awards were granted at a spectacular event in Madrid on the 17th of May 2018. The competition was arranged for the fourth time to drive innovative design and new packaging solutions based on renewable materials.

“Our expert jury was really impressed by the high quality of the award-winning designs, which combined dynamic functionality with playful design and attractive shapes and graphics. In fact, all the shortlisted designs in the competition could have the potential to affect consumer purchasing and be enjoyed by kids and adults alike,” says Annica Bresky, Head of Stora Enso Consumer Board division and Jury Chairman.

This year’s competition was an overwhelming success with a staggering 61% increase in competition entries compared with the previous edition. Designers were clearly inspired by working on sustainable, renewable materials and the task to improve children’s food packaging. The number of entries reached 258.

The competition entries were judged based on functionality and user experience, market potential, innovative use of material, suitability for production as well as retail and logistics benefits.

The jury’s comments on ‘Fruit Glasses’ by Viktoriia Schmidt and Arthur Schmidt were very positive, “The jury’s decision was unanimous – this is a clear winner and scored perfectly on almost every item in the jury criteria. This is a well-executed, simple design that supports scalability and adaptability, while also receiving maximum points for production readiness. The design gives credence to the notion that the greatest ideas are often the simplest, which has been a common thread throughout the winning entries. Furthermore, it delivered resolutely when addressing the competition brief – it’s fun, engaging and promotes healthy eating.”

‘MonsterFruits’ by Marcus Zieboll and Tino Buschhorn received the following comments from the jury, “This is a clear winner, and for obvious reasons. The fun and playful design not only grabs children’s attention but also encourages interaction and play. Furthermore, it’s a simple execution that represents intuitive design, which is crucial for kids to understand the function of the package. The box shape supports cost-effective production without missing any marks for originality or uniqueness. On top of that, the design perfectly meets the competition brief – encouraging kids to eat healthy food in an engaging and fun way. To sum it up, it’s production ready and has great market potential.”

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