Pure Innovations Investment

Having been in the print business since 1983, Pure Innovations of West Yorkshire, England, offers a range of services from 3D rendering to retail graphics, large format printing to window displays and live event build to signage and 3D logos. Steady company growth resulted in a recent decision to invest in their digital department, due to increased production for high-quality digital print. In order to double their print productivity, it became apparent that a top-performing cutting machine would be required – one that not only had the accuracy for CAD cutting but also the speed to keep up with workflow.

“We spent a couple of months looking into various cutting machines” says David White, Operations Director at Pure Innovations, “After a demonstration set up by CMYUK at their new Demo Centre, we were wowed by the Kongsberg C series and made the decision there and then that the Kongsberg C44 was the one for us. Since being installed, we have been extremely impressed with its capabilities and most of all, the speed that this machine can run at – it’s flawless. Our operators are thrilled with its performance and ease of interface. We definitely made the right choice!”

Nick Reed, Esko Business Manager at CMYUK adds, “Speaking with the operations team at Pure Innovations, it was clear that the key requirements for the new machine were versatility and productivity. Kongsberg digital cutting machines are synonymous with both performance and reliability, coupled with a massive range of tooling options that can be added in the future, meaning the Kongsberg C series really is best in class.”

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