Hummingbird is the next evolution of Georgia-Pacific’s digital pre-print service that began with the company’s 2015 investment in the HP PageWide Web Press T400S. After experiencing strong demand and confirming the value of digital pre-print for its customers, the companyexpanded the offering to create Hummingbird. As a result, the new digital print service combines in-house print expertise and Georgia-Pacific’s extensive convertor network with the technical capabilities of the HP PageWide Web Press T1100.
Georgia-Pacific is said to be the first packaging supplier in North America to provide 110-inch wide web capability for digital pre-print at lengths limited only by converting capability. The technology delivers high-quality, digitally printed corrugated packaging that gets products to market up to 80 percent faster than traditional methods and provides a new range of marketing and supply chain management opportunities for brands. The size, quality and speed of the press also dramatically increase the cost effectiveness of digitally printed packaging, even at high volume.
“The possibilities are nearly limitless,” said Sergio Morales, General Manager of Hummingbird. “We can print half a million of the same design as quickly and easily as half a million variations. That level of flexibility makes Hummingbird a cost-effective solution for a wide range of customer applications.”
With more than 40 Georgia-Pacific plants across the U.S. and relationships with other convertors, Hummingbird has the geographic coverage for efficient delivery to customers’ destinations. The service can also provide pre-printed rolls directly to plants and converters, enabling suppliers to offer customers the benefits of digitally printed packaging without the need to invest in a digital press.
